Greg Crouch, General Manager North America


Coherent Solutions, a world-leading photonics test and measurement company based in Auckland, New Zealand, has announced that Greg Crouch has joined its senior management team and will lead its USA-based operations.

Greg joins Coherent Solutions with over 25 years’ experience in test and measurement, and a strong track record of innovation, change and evolution within the test industry. As General Manager, North America, Greg will be responsible for product sales & marketing and brand development in North America and establishing the new Coherent Solutions office in Austin, Texas.

Before joining Coherent Solutions, Greg spent four years at Circuit Check Inc., and prior to that over 20 years at National Instruments (NASDAQ: NATI), where he helped lead NI from a small privately held company to a publicly traded organization with over 5000 employees and more than $1B in revenue.

“Greg has a highly successful track record of capitalizing on new trends and technologies, and building teams that drive significant growth in revenue and profitability”, said Andy Stevens, CEO of Coherent Solutions.

“We’re delighted that he’ll be leading our efforts to grow the business in North America. We’re witnessing a significant increase in demand for photonics test and measurement in traditional and emerging industries, such as R&D, component manufacturing, and more recently silicon photonics, LIDAR, and aerospace. It’s an incredibly exciting time for the company.”

About Coherent Solutions

Coherent Solutions is a world-leader in photonics test and measurement. Our portfolio of modular and benchtop test instruments is rapidly expanding to meet the needs of engineers and scientists around the globe. From enabling pioneering experiments to driving highly-efficient production testing, you’ll find us working with customers to solve complex problems with simple and intuitive solutions.